Clayton & Co

Clayton & Co is a merchant association under Harlem Hopes, supporting Harlem-based businesses—particularly those on Adam Clayton Powell Jr. Blvd—by providing marketing assistance, promotional strategy, merchant collaboration, and community advocacy. Our goal is to empower merchants through collaboration, marketing support, capacity building, and community engagement.

Mission To strengthen and uplift Harlem’s merchant community by providing resources, marketing, advocacy, and connections that help businesses thrive.

Our Key Services

  • Marketing & Promotional Assistance – We help merchants raise their visibility through branding consultations, social media strategy, local advertising, signage, and campaign design.

  • Merchant Networking & Collaboration – Events, merchant meetups, and campaigns to build synergy and foot traffic.

  • Capacity Building & Training – Workshops on digital marketing, customer service, financial literacy, and more.

  • Advocacy & Support – Representing merchants in policy discussions and coordinating with local government and community stakeholders.

  • Event Activation & Promotions – Organizing block parties, business crawls, and public events that spotlight Harlem’s small businesses.

Eligibility

  • Businesses located within our coverage area Adam Clayton Powell Jr. Blvd corridor

  • Active participation in programming and events.

  • Agreement to participate in collaborative marketing initiatives.

Impact & Value

  • Increased visibility and customer traffic.

  • Better marketing and digital literacy.

  • A unified voice in community and policy conversations.

  • A stronger local economy driven by thriving, connected merchants.

Become a Member

Merchant Stories

  • “Working with Clayton & Co helped me reach new customers and better promote my shop.”

  • “The training sessions gave me tools to manage my online presence for the first time.”